Privacy Policy
Last Updated: August 6, 2026
Effective Date: August 2026
Company: River Valley Roofing LLC (“River Valley Roofing,” “we,” “us,” or “our”)
River Valley Roofing LLC is committed to protecting the privacy of visitors to our website,
This Privacy Policy applies to information collected through our Site and related online services. It does not apply to information collected offline, through third-party websites or services, or through channels not operated by River Valley Roofing.
If you have questions about this Privacy Policy, please contact us using the information provided at the end of this document.
1. Information We Collect
Information You Provide to Us
We collect personal information that you voluntarily provide when you interact with us, including when you:
Request a consultation, estimate, or roof inspection through our Site
Contact us by phone, email, or through an online contact form
Sign up for SMS/MMS text communications
Submit a financing or insurance claim support inquiry
Leave a review or testimonial
This information may include your name, email address, phone number, mailing address, property address, and the contents of any messages you send to us.
Information Collected Automatically
When you visit our Site, certain technical information is collected automatically, including:
Device and browser information: IP address, browser type and version, operating system, and device identifiers.
Usage data: Pages visited, time spent on pages, referring and exit URLs, date and time of visits, and clickstream data.
Location data: General geographic location based on your IP address.
This information is collected through server log files, cookies, and similar tracking technologies.
2. Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar technologies to operate and improve our Site, analyze traffic, and support our marketing efforts.
Essential cookies: Enable core Site functionality and security.
Analytics cookies: Help us understand how visitors navigate and use our Site.
Marketing cookies and pixels: Help measure advertising effectiveness and deliver relevant local service updates.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may impact the functionality of our Site.
3. How We Use Your Information
We use the information we collect to:
Provide, operate, and improve our roofing and exterior services and our Site
Respond to your inquiries and communicate with you about your projects, appointments, and service requests
Send appointment reminders, project updates, and service notifications via email, phone, or SMS
Coordinate with financing partners or insurance providers on your behalf (when requested)
Send marketing or promotional communications (where you have opted in)
Detect, prevent, and address fraud or security issues
Comply with legal and contractor licensing obligations
4. SMS Communications & Mobile Privacy
By opting in to receive SMS communications, you consent to receive text messages from River Valley Roofing regarding your project updates, appointment reminders, estimates, and customer support.
Consent: Consent to receive SMS messages is voluntary and is not a condition of purchase. You opt in by providing your mobile number during an inquiry, scheduling an estimate, or requesting text updates.
Opt-Out: You may withdraw consent at any time by replying STOP to any message. You will receive a one-time confirmation and no further texts will be sent.
Help: Reply HELP for assistance, or contact our office directly.
Frequency and Rates: Message frequency varies based on project status. Standard message and data rates may apply.
SMS Data Use: We collect your mobile phone number solely for direct communications. We do not sell, rent, or share your mobile phone number with third parties for their marketing purposes.
5. How We Share Your Information
We do not sell your personal information. We may share your information only in the following limited circumstances:
Service Providers: Trusted vendors who assist us with website hosting, analytics, SMS delivery, or customer management, under strict confidentiality agreements.
Subcontractors and Suppliers: As necessary to complete your roofing or exterior project.
Insurance Claims & Financing: If you engage us for storm damage repair, we may share relevant project details with your insurance carrier or financing partner upon your request.
Legal Requirements: When required by law, subpoena, or to protect the safety and rights of River Valley Roofing, our customers, or the public.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and maintain contractor licensing and warranty records. When no longer needed, your information is securely deleted or anonymized.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure.
8. Your Privacy Rights (Connecticut Residents)
Under the Connecticut Data Privacy Act (CTDPA) and other applicable state laws, you may have the right to:
Access the personal information we hold about you
Correct inaccurate personal information
Delete your personal information, subject to legal exceptions
Opt out of targeted advertising or the sale/sharing of personal data
To submit a privacy rights request, please contact us using the details below. We will respond to your request within 45 days.
9. Children’s Privacy
Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised “Last Updated” date.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
River Valley Roofing LLC 384 Parum Rd, Colchester, CT 06415 (860) 532-4453